Hardball Essay

Hardball Essay The political game is a dog eat dog world, there are several factors that determined weather a politician will be successful or not. Having alliances, enemies, and deals is all part of it. In the book â€Å"Hardball: How Politics is Played† written by Chris Mathews explains what it takes to get ahead in politics and how to avoid disasters techniques previously used by others. â€Å"It’s not who you know; it’s who you get to know. † Forming alliances is very important when trying to climb the ladder higher in politics. In 1949 LBJ joined the senate and by the end of 1952 he had won the job of top Democratic leader. Before anything of this happened LBJ had a plan to achieve this, and it is called the â€Å"Johnson treatment†. It is when one goes one customer at a time, in order to feel the customer’s important. This in turn got LBJ a lot of support because of all the people he was able to communicate with on a personal level. The smaller the group to retail is always better. Clinton wasted no time getting to know as many as possible. He began to run for freshman class president on his first of campus, started networking at Oxford and Yale law school. He also volunteered in the 1972 presidential campaign of George McGovern, by the time Clinton ran for US Congress in 1974 he already had many connections under his belt. Niccolo Machiavelli warned future politicians in 1513 to stay close to people they are ruling. Three centuries later, Tomas P â€Å"Tip† O’ Neill coined the term, â€Å"all politics are local†. He understood that in order to be a successful politician, he had to appeal to  the simple, mundane and everyday concerns of those who elect them into office. Those personal issues, rather than big and intangible ideas, are often what voters care most about, according to this principle. In 1950 when Congressman Richard Nixon was running for the US Senate from California, he was running up against actress Helen Gahagan Douglas. Nixon needed to form an alliance with Earl Warren but he was against the idea. Mrs. Douglas was encouraging Warren’s neutrality by not endorsing the Democratic candidate. Nixon’s people saw an opening, they would appeal not to his party but to his heart: Earl Warren. Nixon set up a trap and worked, he would never win Warren’s friendship but nonetheless won his help and that’s what was most important. â€Å"It matters little what terrain you are competing on; the key to winning over allies is to focus on their sensitive points†. A politician will have enemies because of their different point of view on certain issue. Good politicians shake hands with their enemies and easily talk with them. LBJ once said, â€Å"Better to have ‘em inside the tent pissin’ out than outside pissin in. During the time Lincoln was president he had an entire administration filled with people who were angry and all felt that they’d make a better president him. This is smart because once you have your enemies working with you they can’t bad mouth you and their interests collide with yours. Having enemies work for you makes people trust you, because it gives off the impression you’re open minded. Politician use ridicul e in order to bring down their opponent, so it’s best if one come up with a quick witty remark because ignoring it is the worst possible thing one can do. It proves to people that the statement is true. Jimmy Carter ignored the â€Å"Keep you enemies in front of you† rule and paid for it dearly. Having defeated the Democratic establishment on his way to the Oval Office, carter soon found out that same establishment was rooting for his downfall. His own administration had cut off. Frustration and anger is a factor that can deter a politician from getting ahead in the world of politics. Nelson Mandela spent 27 years in jail and later became president of South Africa. When Nelson Mandela was made prime minister of South America, he didn’t hold a grudge that he had been imprisoned but rather worked past it. Francis Patrick Sullivan was a whole different story. He had the goal to one day land a job on Capitol Hill, his problem was that he thought that be meeting with congressmen at nightspot would charm them. Professionals like to keep their private and office life separated. He was managing a House campaign, make Herbie a win ner. A day later Herbie told Sullivan that he wasn’t cut out for politic. This ruined Sullivan; he spent years drinking and even changed political parties in order to go against Herbie. A lot of politician their lives have been obsessively focused on a single bad break, in order to survive and grown as a professional one should use those bad experience and use them to avoid a future mishap. Revenge never leads to anything good. Once again never ignore an insult, to the public that can be seen as an admission of guilt. Respond to attacks immediately and don’t let them get away with anything. Dukakis was accused of being a bleeding heart liberal and then went to an interview and said he wouldn’t push the death penalty on someone who raped and killed a girl. Since he didn’t respond to the attack, it made if worse he had to pay the price. There are three tactics to ruin someone. 1) Catch ‘em in a lie Daniel Moynihan won an election by catching inconsistancies in his opponents’ stories. 2) Ridicule When FDR was accused of sending a military destroyer to find his dog Fala, he gave his famous â€Å"Fala† speech that made his opponents look stupid 3) Jujitsu, â€Å"Force of the opponents own attack to bring him down. When Texan Jack Brooks was accused of being a Communist, he said he’d shoot the next man who called him a Red. Silence is the ultimate weapon of power. You should always have your ears open and ask everyone around you to tell you everything. There are several different example where silence proves topple sound. Tip Oâ€℠¢Neill was a big fan of this rule. Newt Gingrich, his successor, failed to do this and allowed press in conferences, which led to his name being associated with bad news amongst the public. Lyndon Johnson said â€Å"I ain’t never learned nothing’ talkin. Churchill became prime minister because he remained silent and forced the previous prime minister to speak freely about his wanting Churchill to advance. JFK’s silence helped him in the missile crisis. Sometime when you give someone the satisfaction of telling them they’re right, you can get them to concede on the more important tangible issues. Being able to survive and being a good politician are to completely different things. Chris Matthews explained this in his book. The game of politics has a lot of different strategies not sometime work and other times don’t. Only a good politician would know what to do.

Effects of Computer Games

Statement of the Problem This statement will seek answer on the following programs: 1. What is the profile of the Criminology students in terms of: a. Age b. Gender c. Year level 2. What are the Effects of Computer Games in terms of: a. Lack of Socialization b. Personality Changes c. Hyperactive Learning Disorders 3. What are the Level of Performance of Criminology Students in terms of: a. Classroom Interaction b. Psychological/Emotional Awareness c. Problem Solving and Written Exams 4.Are there significant relationships between Effects of Computer Games and the Level of Performance of Criminology Students? Theoretical Theory Social Responsibility Theory Social responsibility is an ethical or ideological theory that an entity whether it is a government, corporation, organization or individual has a big responsibility to society at large. This responsibility can be â€Å"negative†, meaning there is exemption from blame or liability, or it can be â€Å"positive†, meaning there is a responsibility to act beneficently.This theory is a good basis of the study because students not only spending excessive time playing computer games but they need to consider also their responsibility as a students and their satisfaction with their co-students living in the real world. Critical Theory Critical Theory has a narrow and a broad meaning in philosophy and in the history of the social sciences. â€Å"Critical Theory† in the narrow sense designates several generations of German philosophers and social theorists in the Western European Marxist tradition known as the Frankfurt School.According to these theorists, a â€Å"critical† theory may be distinguished from a â€Å"traditional† theory according to a specific practical purpose: a theory is critical to the extent that it seeks human emancipation, â€Å"to liberate human beings from the circumstances that enslave them† (Horkheimer 1982, 244). Because such theories aim to explain and transform all the circumstances that enslave human beings, many â€Å"critical theories† in the broader sense have been developed.They have emerged in connection with the many social movements that identify varied dimensions of the domination of human beings in modern societies. In both the broad and the narrow senses, however, a critical theory provides the descriptive and normative bases for social inquiry aimed at decreasing domination and increasing freedom in all their forms. Based on the concept of the research, this theory can relate to the study through applying a critical analysis to know the effects of computer games in the criminology students of MinSCAT Bongabong Campus. Conceptual Framework Fig. 1:Statement of the Hypothesis The Effects of Computer Games has no significant relationship to its level of performance of criminology students in social interaction, psychological behavior, and problem solving. Significance of the Study To the Students, this study aims t o provide information with regards to the effects of computer gaming. To the Professor, for them to have deeper understanding of the effects of computer gaming. To the Readers, awareness of the effects of computer gaming. And also the future researcher who will do research on the related topic will have a background on this study.Scope and Limitations This is limited to the students of MINSCAT in Bongabong. This paper was conducted during the year 2012 and the information’s gathered were limited to Bongabong Oriental Mindoro. This study focuses on the Effects of Computer Games including Lack of socialization, Personality Changes, and Hyperactive of Learning’s disorder that will be measured to its level of performance of criminology students through social interaction, psychological behavior, and problem solving. Chapter II The Review of Related Literature and StudiesThis chapter reviews the work of research workers on problems closely related to the present study. Fore ign Literature Lepper, M. R. & Gurtner, J (2000), states that prolonged and excessive use of these games can cause, mainly upon children, a number of physical and psychological problems which may include obsessive, addictive behavior, dehumanization of the player, desensitizing of feelings, personality changes, hyperactivity learning disorders, premature maturing of children, psychomotor disorders, health problems (due to lack of exercise & tendonitis), Development of anti-social behavior and loss of free thinking & will.Anderson and Bushman (2001), found that across 54 independent tests of the relation between video game violence and aggression, involving 4262 participants, there appear to be five consistent results of playing games with violent contents. Playing violent games increase aggressive behaviors’, increases aggressive cognitions, increases aggressive emotions, increases physiological arousal, and decreases pro-social behaviours. Since most electronic games are vio lent, children below legal ages are emotionally disturbed and caused several changes on their behavior.Austin, Pinkleton & Fujioka (2000), quoted that â€Å"parental meditation is correlated with better academic performance. And has been shown to increase beliefs in social norms, and to decrease fear. † This refers to the parental consent of the player astheyplayaviolent-orientedgame. Gentile & Walsh (2002), wherein 55% of parents said that â€Å"always† or â€Å"often† should parents put limits on the amount of the time their children may play computer and video games, and 40% said they â€Å"always† or â€Å"often† check the video game rating before allowing their children to buy or rent computer or video games.Even through these numbers are not particularly high, they may overestimate the amount of parental monitoring of children’s video game play. Foreign Study From the time computer games made their way into family homes, parents have w ondered if violent video games may negatively affect children and teenagers. Today, parents still worry about the effects of violent computer games and of course it also remains a popular topic for the media.However, with a growing number of children and teens spending excessive time playing computer games, perhaps parents should be more worried about teenagers addicted to computer games than the effects of violentvideogames. An examination of the literature reveals that those who study video game addiction sometimes disagree on the proportion of children and teenagers addicted to computer games. However, the majority of studies suggest that approximately 5 to 10% of youth who play computer games become addicted.Compared to other psychological difficulties (such as depression and anxiety), teenage computer game addiction is obviously a relatively new problem faced by families. As such, parents may lack accurate and/or helpful information on the signs of computer game addiction, the risk factors for video game addiction, and strategies for helping teenagers addicted to computer games after the problem develops. As more therapists work with teenagers addicted to computer ames and more researchers study the problem, they are becoming better at detecting the signs of addiction, testing for video game addiction, and offering help to parents with teenagers addicted to computer games. Still, there is much confusion about exactly what computer game addiction is and how parents can help a teenager who seems far more interested in playing in a virtual world than living in the real world. Local Literature According to Josh Kearney, Online game addiction is caused by the constant updates and the never ending game play; this is solved by limiting online game downloads to one at a time.The problem with online game addiction is that it is distracting children and young adults from their needs. Online gaming distracts people from food, sleep, and schoolwork. Although certain people are able to control themselves, there are people who can’t. These people will play for hours on end, numbing them mind to the point where they can only think about game play. The cause of this is the fact that a person go on playing forever. To add onto this there are constant updates that once the hype a one dies down; a new one is introduced to build anticipation.Joshua Smyth, associate professor of psychology in The College of Arts and Sciences at Syracuse University, recently conducted a randomized trial study of college students contrasting the effects of playing online socially interconnected video games with more traditional single-player or arcade-style games. Smyth’s research found that online, socially integrated multiplayer games create greater negative consequences (decreased health, well-being, sleep, socialization and academic work). This proves my point that although these games can be fun, they can also be very dangerous.There, although, is a sol ution to this. As to most problems there is a solution. The solution to this problem is to limit the amount of games one person can place on a computer. This would be done simply by analyzing the key components of an online MMORPG. By doing this you can train computers to detect these qualities. After doing so, it would be possible to make the computer limit how many of these games are downloaded. There are also certain problems with this. http://www. papercamp. com Local StudiesBased on the previous research, the computer has also disadvantages aside from the fact that it provides the students information’s and other features. In that research they conclude many students spent more time playing rather than researching and doing other academic works. This is result to computer addiction. From these students, huge percentage of them is male. This shows that male students are more prone to be affected by computer disadvantages. The research goal is to inform the students about what computer can really do to them, how can it affects them and what it is that affects them.The researchers proved that the research made is really true and precise because they are also once addicted in using these so called computers (Justin Vista, Hienson Tan and Bryan Yaranon, 2009). Based on the related literature and studies stated in this research, all are significant because it serves as guidelines; gain more knowledge and additional information on how to distinguish the effects of computer games in the performance of criminology students of MINSCAT in Bongabong. Chapter III Research Methodology This chapter presents the research methodology that will be used and guide by the researcher to utilize in conducting this study.To find out the Level of performance of criminology students. Research Design The researcher will use correlation method of research to determine the difference between the perceptions of the respondents and the relation of the variables. Descriptive corr elation Method of Research is the process of descriptive research that goes beyond more gathering and tabulation of data. It involves an element of interpretation of the meaning of the significant relationship described. Respondents of the Study The respondents of the study are the students of criminology students of MINSCAT in Bongabong.MINSCAT have total population of criminology students of 205. Sample respondents will be computed on the Slovin’s Formula. (See Appendix __ for the List of Respondents) Formula: N= __N__ 1+Ne2 Where: n= Sample size N= Population size e= Percentage Research Instrument The study will use questionnaire by the researcher in gathering data and employed methods like interview, browsing in the internet and collecting data and information in the books and newspaper. Data Gathering Tools A set of procedures guided the researchers in gathering all pertinent data that will be needed in this research.First, a letter of request noted by the research advis er was sent to the Dean’s Office of MiNSCAT in Bongabong namely Edna G. Piol for permission to distribute the questionnaire. Second, the formal administrative of the questionnaires comprised all the directions in answering the questionnaire will be properly explained. Finally, the data will be sorted, tabulated, analyzed and interpreted using the most applicable technique in research. Scaling and Quantification A five point numerical with five (5) as the highest and one (1) as the lowest was used.Each numerical scale had the corresponding statistical limits and verbal description presented in table 2 below. Table 2 Scaling and Quantification Numerical Scale Statistical Limits Verbal Description 5 4. 50-5. 00 Everyday 4 3. 50-4. 49 Always 3 2. 50-3. 49 Often 2 1. 50-2. 49 Sometimes 1 1. 00-1. 49 Not at all Table 3 Reliability of Questionnaire To assure that all item are reliable, a test and re-test method will be use by researchers. TEST AND RETEST RESULT INDEPENDENT VARIABLES RELIABILITYDESCRIPTION Lack of Socialization0. 8454170Reliable Personal Changes0. 9827526ReliableHyperactivity learning Disorder0. 8460318Reliable DEPENDENT VARIABLES Social Interaction0. 7231594Reliable Psychological / emotional awareness0. 6673800Reliable Problem Solving/ written exams0. 6676692Reliable Level of Significance=5%df=8Critical r-value=0. 632 The computed r-values exceed the critical r-value 0. 632 with 8 as the degree of freedom at 5% level of significance, therefore the questionnaire is reliable. Ten respondents for post-test and another ten respondents for pre-test other than 25 respondents were requested to answer the same set of questionnaire.Responses were tabulated, analyzed and interpreted using the Pearson’s Movement Correlation. CHAPTER IV PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA This Chapter presents the results of the research along with analysis, interpretation based on the statement of the problem. Table 4 Mean Perception of the respondent s on the Effect of Computer Gaming in terms of Lack of Socialization PRODUCTSMEANRANKVerbal Description 1. I cannot socialize with other students. 3. 724OFTEN 2. I don’t have interest with other people. 3. 842OFTEN 3. I cannot established good relationship with my classmate. . 803OFTEN 4. I am not open with my parent’s parental guidance. 4. 24 1OFTEN MEAN3. 90OFTEN Table  ¬Ã‚ ¬4: Shows the overall mean perception of the respondents to the effects of computer gaming in terms of Lack of Socialization. This table shows items 1-5 with the verbal description of often as the first rank, I am not open with my parent’s parental guidance. Second, I don’t have interest with other people. Third, I cannot establish good relationship with my classmate. And lastly, I cannot socialize with other students. The overall mean calculated is 3. 90 which are described as often.This means that computer gaming really affects the relationship of the teenage to the people surrou nds them particularly to their parents that may lead to lack of parental guidance. Table 5 Mean Perception of the respondents on the Effect of Computer Gaming in terms of Personality Changes PRODUCTSMEANRANKVerbal Description 1. Moody3. 042SELDOM 2. Childish3. 881OFTEN 3. Health Awareness2. 84SELDOM 4. Physical Awareness2. 843SELDOM MEAN3. 14SELDOM Table  ¬Ã‚ ¬4: Shows the overall mean perception of the respondents to the effects of computer gaming in terms of Personality changes.This table shows items 1- 4 with the verbal description of seldom as the first rank, Childish. Second, Moody. Third, Physical Awareness. And lastly, Health Awareness. The overall mean calculated is 3. 14 which are described as seldom. This means that computer gaming affects the respondents in terms of physical, mental and emotional such as changes in mood and lack of awareness. Table 6 Mean Perception of the respondents on the Effect of Computer Gaming in terms of Hyperactivity Learning Disorder PRODUCTSM EANRANKVerbal Description 1. Addictive in computer games. . 361OFTEN 2. Obsessive in computer games. 2. 924SELDOM 3. Lack of thinking. 4. 082OFTEN 4. Lack of learning. 3. 883OFTEN MEAN3. 81OFTEN Table  ¬Ã‚ ¬4: Shows the overall mean perception of the respondents to the effects of computer gaming in terms of Hyperactivity Learning Disorder. This table shows items 1- 4 with the verbal description of seldom and often as the first rank, Addictive in computer games. Second, Lack of thinking. Third, Lack of learning. And lastly, Obsessive in computer games. The overall mean calculated is 3. 81 which are described as Often.This means that computer gaming affects the behavior of the respondents, like addictive and also they tend to have a lack of continuous learning’s. Table 7 Mean Perception of the respondents on the Level of Performance of criminology students in terms of social interaction. PRODUCTSMEANRANKVerbal Description 1. I did not attend school gathering. 3. 873OFTEN 2. I am not active in school activity. 2. 694SELDOM 3. I cannot communicate professionally with my professor and classmates. 4. 451OFTEN 4. I am not approachable with my co-students. 3. 882OFTEN MEAN3. 72OFTENTable  ¬Ã‚ ¬4: Shows the overall mean perception of the respondents to the effects of computer gaming in terms of Social Interaction. This table shows items 1- 4 with the verbal description of seldom and often as the first rank, I cannot communicate professionally with my professor and classmates. Second, I am not approachable with my co-students. Third, I did not attend school gathering. And lastly, I am not active in school activity. The overall mean calculated is 3. 72 which are described as Often. This means that the level of performance of the criminology student of MBC has a very non-satisfactorily performance in Social Interaction.Table 8 Mean Perception of the respondents on the Level of Performance of criminology students in terms of Psychological/ Emotional Awareness. P RODUCTSMEANRANKVerbal Description 1. I am not aware of the happiness around me. 2. 134RARELY 2. I don’t have interests on my study. 4. 321OFTEN 3. I neglect myself especially my hygiene. 3. 922OFTEN 4. I did not focus on my academic activities3. 683OFTEN MEAN3. 51OFTEN Table  ¬Ã‚ ¬4: Shows the overall mean perception of the respondents to the effects of computer gaming in terms of Psychological/ Emotional Awareness.This table shows items 1- 4 with the verbal description of rarely and often as the first rank, I don’t have interests on my study. Second, I neglect myself especially my hygiene. Third, I did not focus on my academic activities. And lastly, I am not aware of the happiness around me. The overall mean calculated is 3. 51 which are described as Often. This means that the level of performance of the criminology student of MBC has a very non-satisfactorily performance in Psychological/ Emotional Awareness. Table 9 Mean Perception of the respondents on the Level of Performance of criminology students in terms of Problem Solving/ Written Exams.PRODUCTSMEANRANKVerbal Description 1. I cannot solve academic problem easily. 3. 162RARELY 2. I cannot do multitasking activity. 2. 924OFTEN 3. I cannot handle situation properly. 3. 083SELDOM 4. I am not quick in solving and I am inefficient. 3. 241SELDOM MEAN3. 10SELDOM Table  ¬Ã‚ ¬4: Shows the overall mean perception of the respondents to the effects of computer gaming in terms of PROBLEM Solving/ Written Exams. This table shows items 1- 4 with the verbal description of rarely, seldom and often as the first rank, I am not quick in solving and I am unefficient.Second, I cannot solve academic problem easily. Third, I cannot handle situation properly. And lastly, I cannot do multitasking activity. The overall mean calculated is 3. 10 which are described as Seldom. This means that the level of performance of the criminology student of MBC has a non-satisfactorily performance in their academic. Summar y Table of r and r2 the Effects of Computer Gaming in the Criminology Students of MBC IV Effects of Computer GamingDV Level of Performance of Criminology Students of MBC Social InteractionPsychological/ Emotional AwarenessProblem Solving/ Written Exams rrrLack of Socialization. 03-. 96. 87 Personality Changes. 32. 38. 87 Hyperactivity Learning Disorder. 52-. 84. 77 Critical r-value= . 195df=25significant level of 5% This table presents the r-values of the effects of computer gaming in the students of MBC through level of performance. Since the majority of computed r-value exceeded the critical r-value of . 195 with 25 degree of freedom at 5% level of significance, therefore the null hypothesis is rejected which means that there is a significant relationship between the effects of computer gaming and the level of performance of criminology of MBC.It reveals that all the dependent and independent variables are significantly correlated with each other. Through calculations performed, t he researchers arrived at the ff. interpretations: The researchers interpreted that Lack of Socialization towards Social interaction has a very small positive correlation; high negative correlation towards Psychological/ Emotional Awareness; and very high positive correlation.In terms of Personality Changes, it has a very small positive correlation towards social interaction; moderately small positive correlation towards Psychological/ Emotional Awareness; and very high positive correlation towards problem solving/ written exams. In terms of Hyperactivity Learning Disorder, it has high positive correlation towards Social Interaction; high negative correlation towards Psychological/ Emotional Awareness; and high positive correlation towards Problem Solving/ Written Exams.

Advertising and Promotion Strategies for Small and Medium Enterprises Assignment

Advertising and Promotion Strategies for Small and Medium Enterprises - Assignment Example From this paper it is clear that European definition tells small and medium-sized enterprises (SMEs) employ lesser than 250 persons. That enterprise must have an annual turnover not more than 50 million euro. The annual balance sheet must not be more than 43 million euro. Size can be slightly differs in terms of numbers of employee in different countries. In case of Germany Small and medium enterprises can have maximum up to 255 numbers of employees. In the case of Belgium that number differs. It is 100 employees can have maximum. In India a small enterprise is an enterprise where the lowest level of investment in plant and machinery must be more than Rs. 25 lakh but must not greater than Rs. 5 crore. In India a medium enterprise must have an investment more than 5 crore and less than 10 crore. This study declares that the SMEs in Poland contributes almost 50% of their GDP. In the year 2011 small companies 7.7%, and medium companies 10.4%. SME’s contribution to polish national GDP is very much competitive with large scale industry. In UK there are almost 4.8m SMEs. This SME’s are generating 60 per cent of the total employment. This sector is contributing 50 per cent of total GDP. This sector is contributing same as UK i.e. 50% of the total German GDP. The contribution of SME’s in French GDP is almost 44%. It is a sector which contributes large portion of every country GDP. Advertising is a form of marketing communication used to persuade, encourage and manipulate a bunch of listeners, viewers or readers sometimes or a specific group to take some purchase related or continue to take up some activities. Advertising can be defined as paid, one-way marketing information persuading from an identified sponsor distributed through different channels of mass communication to promote goods, services or ideas.

Introduction to Welding Essay Example | Topics and Well Written Essays - 2750 words

Introduction to Welding - Essay Example This causes the metal to melt and on subsequent application of pressure, the liquid regions undergo a process called coalescence. When cooled, this coalesced liquid metal mixture undergoes solidification and the weld is complete, thus giving us one continuous piece of metal. The heat energy required for the process may be obtained from a number of sources. Some options that can be used are gas flames, electric arcs and ultrasound. Most often carried out in an industrial environment in open air, there may arise certain situations where the welding is required to be carried out marine or even in space. The sources of energy will have to be selected accordingly, since certain sources may not work well in certain environments. For instance, an open oxyacetylene flame in a vacuum or even underwater, is obviously impossible. The quality of a weld, its strength and durability are largely dependant on the base metals used in the welding process. Some of the major base metals which can be joined by using the process of welding are The suitability of alloys such as steel to welding depend on the contents, which may be a diverse collection. Steel, or more accurately, plain carbon steel is chosen as a reference material for this. To judge alloys made up of many distinct materials, we make use of a factor called the equivalent carbon content. This is used to compare the relative weldabilities of different alloys by comparing their properties to plain carbon steel. Considerable effects are seen on the weldability of a metal alloy which contains elements like carbon, chromium and vanadium, while copper and nickel have only negligible effects. As the equivalent carbon content rises, the weldability of the alloy decreases (Lincoln Electric, 1994). But this can't be helped, because plain carbon and low-alloy steels have unacceptably low strength levels, especially from an industrial perspective. High strength, low-alloy steels which contain a very small percentage of carbon and include additive elements like manganese, phosphorus, sulphur and small amounts of copper, nickel, niobium, nitrogen, vanadium, chromium, molybdenum, silicon, or zirconium(Schoolscience.co.uk, 2007) were developed especially for welding applications during the 1970s. The high chromium content of stainless steel makes it less preferable for welding. Those varieties which may have been deemed weldable are susceptible to distortion due to their high coefficient of thermal expansion, and hence are prone to cracking and reduced corrosion resistance. Aluminum The chemical composition of aluminum alloys, as with any alloy, decides the weldability. Hot cracking of the alloy on welding is prevented by preheating. This reduces the temperature gradient across the welding area. However, this can reduce the mechanical properties of the base material. Another alternative is to alter the design of the joint, with a more compatible filler alloy to decrease hot cracking. Aluminum alloys should also be cleaned prior to welding, with the goal of removing all oxides, oils, and loose particles from the surface to be welded. This is especially important because of an aluminum weld's susceptibility to porosity due to hydrogen and dross due to oxygen(Lincoln Electric, 1994) Residual stresses Stresses caused in a rigid structure as a result of internal strains are referred to by the term Residual Stresses. These strains are usually of a permanent nature and may have its origins at any stage in the component life cycle. Welding is one of the most significant causes of residual stresses and may cause large tensile stresses whose maximum value is approximately equal to the yield

The Country Overview of The Iceland Essay Example | Topics and Well Written Essays - 2500 words

The Country Overview of The Iceland - Essay Example Transportation: Railways: 0 km. Highways: total: 13,004 km paved: 4,331 km unpaved: 8,673 km (2004). Ports and harbors: Grundartangi, Hafnarfjordur, Reykjavik, Seydhisfjordhur. Airports: 98 (2004 est.) Vegetation: 23,805km (9,191mi) Lakes: 2,757km (1,065mi) Glaciers: 11,922km (4,603mi) Wasteland: 64,538km (24,918mi) Weather: Despite its name and latitude, warm Gulf Streams keep southern Iceland snugger than many central European countries. Summers are pleasant with average July temperatures around 12C (53F). Winters, however, are significantly blunted and while fresh enough to put some rose in the cheeks, it will not be freezing them solid. The higher altitudes and northern coast face early year Arctic winds so are naturally colder. Snow turns to rain around spring but is never too heavy. Climate is cool, temperate and oceanic, influenced by the country's location where the polar front separates air currents of polar and tropical origin. Fluctuations in average annual temperature are more pronounced in Iceland than most other places. In Reykjavik, the average temperature is 11C (52F) in July and -1C (30F) in January. For two to three months in summer there is continuous daylight in Iceland, and early spring and late autumn enjoy long twilights. The really dark period that is three to four hours of daylight lasts from about mid-November until the end of January. Iceland is located on both a geological hot spot caused by a mantle plume, and the Mid-Atlantic Ridge. This combined location means that the island is extremely geologically active, having many volcanoes, notably Hekla, Eldgja, and Eldfell. There are also geysers a word derived from the name of one in Iceland, Geysir. Glaciers: The most distinctive features of... Iceland is located on both a geological hot spot caused by a mantle plume and the Mid-Atlantic Ridge. This combined location means that the island is extremely geologically active, having many volcanoes, notably Hekla, Eldgja, and Eldfell. There are also geysers a word derived from the name of one in Iceland, Geysir. The most distinctive features of Iceland are its glaciers, which cover over 4,500 square miles (11,800 km ²) or 11.5% of the total area of the country. The largest of the glacier caps is Vatna glacier in southeast Iceland with an area of 3,240 square miles (8,400 km ²), equal in size to all the glaciers on the European mainland put together. Avalanches are common in the northwest, north and east, where the steep mountain slopes, covered with deep snow.Iceland is richer in hot springs and high-temperature activity than any other country in the world. Steam vents, mud pools and precipitation of sulfur characterize high-temperature activity. The main high-temperature ar eas are Torfa glacier east of Hekla and Grim's lakes in the Vatna glacier. Hengill near Reykjavik is utilized to provide hot water for space heating in the capital. The widespread availability of geothermal power because of the numerous rivers and waterfalls are harnessed for hydropower. The total power output of the Torfa glacier area is estimated to be equivalent to 1,500 megawatts. Hot springs are found all over Iceland. There are about 250 low-temperature geothermal areas with a total of about 800 hot springs.

LACMA Essay Example | Topics and Well Written Essays - 750 words

LACMA - Essay Example There are some later cases that indicate surrealism’s power on the feminist movement. Iconic figures like Louise Bourgeois, Leonora Carrington, Frida Kahlo, Lee Miller, Kay Sage, Dorothea Tanning, and Remedios Varo are denoted, alongside lesser recognized or newly found practitioners (Susan, Tere, Terri, Dawn & Buszek 201). â€Å"In Wonderland: The Surrealist Adventures of Women Artists in Mexico and the United States† is the initial important exhibition committed to the state’s movement of artists who have regularly been ignored on the side of a European, male-based vision of surrealism. This mission is commonly linked to the set of artists that always featured in Paris during the twenties and thirties, reducing the contributions of female artists Susan, Tere, Terri, Dawn & Buszek 201). The exhibition takes a view of artists like Louise Bourgeois, Leonora Carrington, Frida Kahlo, Lee Miller, Kay Sage, Dorothea Tanning, and Remedios Varo, and the impacts of layout and sex on their works and the general surrealist movement. With nearly 175 pieces of art in display by 47 artists from the early thirties and late sixties, this is an exhibition that completely explores a new definition of surrealism liberated from Europe’s cultures. Female artists protest their objectification through t hese pieces of art. The universe of the subconscious and dreams is a far more personal cause that associates to their individual queries of identity (Susan, Tere, Terri, Dawn & Buszek 221). In numerous respects, these surrealists were identical to Lewis Carol’s main character, Alice, in his renowned ludicrous novels. Their innovation was frequently muffled or marginalized by what appeared to be a somewhat arbitrary and bizarre world where legitimacy did not regularly reign. The curator of the â€Å"In Wonderland: The Surrealist Adventures of Women Artists in Mexico and the United States† exhibition claims that the expansive survey depicts that north America provided

Modern and Post-Modern Views of a Great Company Research Paper

Modern and Post-Modern Views of a Great Company - Research Paper Example The company selected for this assignment is General Dynamics Information Technology. It is the IT wing of General Dynamics and the world’s 5th largest defense contractor, provides information technology (IT) services, professional services and systems engineering services to customers ranging from federal and state governments, homeland security, defense, health, and commercial sectors. It is also involved in simulation and training with worldwide professionals accounting to approximately 17,000. A trusted name with over 50 years as a pioneer in systems integrator, this company manages large-scale and often mission-critical IT operations and enterprise solutions. The advent of information technology (IT) has resulted in changes in the U.S. military warfare and tactics thereby leading to a transformation in General Dynamics. General Dynamics Information Systems and Technology business segment has four business units and General Dynamics Information Technology is one of them. Ea rlier General Dynamics was known as provider of tanks, submarines and ships to the Department of Defense. Today General Dynamics leads the market in providing the United States government and its allies with technologies. It also is the market leader in mission-critical information systems. General Dynamics’ largest and fastest growing segment is its Information Systems & Technology group. Worldwide it boasts of employee strength of 91,700 approximately while the headquarters of GDIT is in Fairfax, Virginia. General Dynamics is the market leader in the following: †¢information systems and technologies †¢shipbuilding and marine systems †¢armaments and munitions †¢land and expeditionary combat systems †¢Business aviation. ... It also is the market leader in mission-critical information systems. General Dynamics’ largest and fastest growing segment is its Information Systems & Technology group. Worldwide it boasts of employee strength of 91,700 approximately while the headquarters of GDIT is in Fairfax, Virginia. General Dynamics is the market leader in the following: information systems and technologies shipbuilding and marine systems armaments and munitions land and expeditionary combat systems Business aviation (General Dynamics Information Technology, 2011). John Philip Holland started the parent company of Holland Torpedo Boat Company (parent company of General Dynamics) which was responsible for developing the first submarines of US navy. The company after the acquisition of Canadair in 1946 and its subsequent expansion in aircraft production was then renamed to General Dynamics on 24 April 1952. The U.S. defense conglomerate is the world’s fifth largest defense contractor today. Althou gh the company has now diversified and caters to a much wider variety of commercial businesses, from healthcare to mobile service networks, the company still remains principally a defense contractor, providing services and products to Army, State and Federal Governments. Modern and Post-Modern Theories One major difference between the two theories is their dates of inspiration-Modern 1960-1970 and Post-Modern 1990s (Hatch & Cunliffe, 2006, pg. 6). The modernist feel that you must commit to limitations based on knowledge of our five senses (Hatch &Cunliffe, 2006, pg. 15). It is all in what a modernist call their reality based on the data form their five senses. According to Hatch &Cunliffe (2006) the post-modernist perspective commits to uncovering and

What are the environmental consequences of offshore drilling Research Proposal

What are the environmental consequences of offshore drilling - Research Proposal Example ost difficult and more than for land-based fitting and much of the improvement in the offshore petroleum sector revolves around overcoming these challenges. This includes a significant necessity of â€Å"Manned facilities have to to be kept above sea-level.† This can be only achieved with vast constructions with their foundations on the sea bed, like â€Å"the Troll† – A platform stationed on a depth of 300 meter. With height of 472 meter, it can be acknowledged as the biggest man-made movable construction. Type of other platforms including floating types only anchored to the sea-floor. These floating platforms trim down the construction costs but the additional security measures are required as well as apparatus for nulling out heave due to strong waves. In both of oil ridges, the ocean adds numerous hundred meters to the liquefied column in the drill string increasing â€Å"bottom hole pressure† as well as escalating the required amount of energy to lift sand and cuttings for oil-sand separation on the platform. as of modern times the emphasis of oil companies is to conduct maximum production subsea for instance amenities to split sand from oil and re-inject sand prior to pumping up to the platform. In this proces s there are no installations visible above the sea-level. Subsea installations enhance the goal of the petroleum industry of exploiting natural resources at gradually deep waters that have been inaccessible in the past. It also evades several challenges related to sea ice as in the Barents Sea. An offshore oil ridge can also be defined more or less as a small world with support utilities like cafeteria, resting quarters and administration located offshore. In the North Sea, the employees are transported on the platform by helicopter for a 2-week shift. This in turn means higher air pollution. Materials and wastes are transported by the means of ship and it is required to be delicately maneuvered due to the inadequate floor area on the platform. As of

Sustainability Research Paper Example | Topics and Well Written Essays - 1000 words

Sustainability - Research Paper Example In fact, it is a common misconception that the presence of global economic crisis could a zero growth rate in the demand for international tourism. According to Reisinger (2009, p. 8), tourism involves the movement of â€Å"goods, services, and people†. For this reason, the context of international tourism is very broad in the sense that this concept includes not only people who are travelling for leisure purposes (i.e. vacation purposes or visiting wildlife attractions, art galleries, museums, and a local festival, etc.) (Felsenstein & Fleischer, 2003) but also those individuals who are migrating to another country in search for new business or employment opportunities (Baum, 2006; Lundmark, 2006). Globalization has something to do with the continuously increasing demand for international tourism. In fact, significant change that is currently occurring in the trend of international tourism became more complex and fast-paced not only because of globalization but also due to th e availability of advance communication technology (Reisinger, 2009, p. 8; Formica & Kothari, 2008; Kyriaki & Vogt, 2006; Morrison, Taylor, & Douglas, 2004). For this reason, Reisinger (2009, p. 27) explained that globalization is the secret behind the opening of new business opportunities and growth in international tourism. ... Other than the permanent or contractual foreign workers, social tourism also includes low-income government employees who are assigned to work outside their homeland (Bhatia, 2001, p. 55). It is relatively cheaper and easier to hire highly competitive individuals from foreign countries. Therefore, one of the main reasons why companies in developed countries are hiring foreign workers is to cut down the fixed cost of labor. In relation to the on-going free trading of labor forces, millions of people each year are expected to be travelling from one country to another (Baum, 2006; Lundmark, 2006). In search for a better financial income, a lot of people from developing or underdeveloped counties will continuously attempt to look for better employment opportunities in developed countries. This explains why the number of illegal immigrants and low-skilled workers who are migrating to UK is excessively higher than expected (Beckford, 2012; Jowit, 2012). To control the increasing number of illegal migrants, the UK government is firm in its decision to deport back illegal immigrants to their homeland (Beckford, 2012). This could somehow increase the number of travelers each year. Instead of forcing illegal immigrants to return back to their mother land, President Obama decided to suspend the deportation and legally allow 1.7 million illegal immigrants to work in the United States (Emmanuel, 2012; Preston, 2012a, 2012b). In general, the presence of economic recession caused by natural calamities can open new business opportunities for some private sectors. Such incidence could eventually open new business and work opportunities not only on the part of highly reputable engineers but also the architects

Fracking Essay Example | Topics and Well Written Essays - 1500 words

Fracking - Essay Example Fracking possess various significant and equally distinctive feature that portrays the mechanism endeavor towards sustainability as discussed below. Stance 1 Sustainability of the environment refers to the ability of human activities to safeguard the existence of other organisms. Additionally, business practices must also foster the longevity of both the business and the practice. The cost implications of fracking portray it as an economical mining process that fosters profitability of companies. Fracking for example uses readily available resources key among which is water and sand to operate. The process mixes sand and water before pumping them at high pressure into the wellbores thereby creating long narrow fractures through which the natural resources such as natural gases and oil flow to the surface, the pressurized solution denser than the crude oil and therefore settles to the bed of the oil wells thus forcing the oil out (Brasch 21). The mining process is preferred in rocky r egions. The pressure mechanism propels the solution at higher capable of either perforating or disintegrating the rocks thereby creating the small paths for the flow of the crude oil from the wells. This makes the processes useful in nearly every well including those that have remained operational for some time. As mining into such well continue, the level of the oil in the wells deplete. In order to confirm the depletion of the reserves, fracking is necessary in breaking the earth crust in an investigative process as the miners seek to test the depth of the wells (Uberoi 54). In most cases, the perforation of the earth’s crust results in the discovery of more oil thereby sustaining the longevity of the business. The mining process has presented other viable gas extraction process that seeks to safeguard the safety and longevity of the naturally existing resources. Unlike the conventional mining process including drilling, multi staged drilling presents the opportunity to ext ract the highly valuable resources from the earth’s surface without causing major disruptions to the earth surface. A type of fracking known as multi stage fracturing facilitate the development of shale gas among other light tight oil production in such great economies as the united states. This way, the process has therefore proven an economic viability. Stance 2 Among the sustainability interfaces include ecological practices. This includes environmental protection and environmental resource management. Sustainability therefore compels the consideration of both social and environmental of an economic activity. Oil prospecting is a labor-intensive activity that has various implications on both the society and the environment (Clayton and Nicholas 31). Fracking as a mining method presents various economic advantages that makes the process preferred by many operators in the industry. The process requires less labor than other conventional mining methods besides its other advan tages that contribute to the efficiency of the method. However, opponents of the method have sighted various negative environmental implications that the mining process has thereby casting doubt on the use of the method in mining. As discussed earlier, a sustainable process must have positive implications on b

The Techniques Used in American Beauty Essay Example for Free

The Techniques Used in American Beauty Essay Throughout American Beauty, Mendes? use of set design and camera angles have been carefully structured to emphathise the ? lm? s theme of imprisonment. In the opening scene the audience? s introduction to the lead character is Lester Burnham taking a shower. Mendes (1999) states this is the ? rst jail cell the audience sees Lester in, a range of various jail cell type settings appear throughout the ? lm including Lester presented excessively behind glass, between frames and at work, where he is con? ned to a small cubicle in a very large of? ce (Appalachian, 2009). The effect of Lester imprisoned suggests he is isolated and removed from the world around him. The camera angles used exaggerate this and highlight Lester? s de? ation of power against the signi? cant people in his life. This technique is shown to de? ne the relationship between Lester and his boss, Brad. During a private conversation about budget cuts at work, Brad? s superiority is enforced as he shot from a low angle, whereas Lester is shot from a high angle, this creates the effect that Lester is far away from Brad, which demonstrates to the audience the vast power Brad has over him. Mendes (1999) describes Lester as â€Å"distant and isolated† in this scene. This technique is also replicated throughout the movie to emphathise Lester? s detached relationship from his wife, Carolyn and daughter, Jane. The scene where Lester is seen to delay his wife by spilling his briefcase on the pavement before entering the car, Carolyn, similarly to Brad is shot from a low angle again which enforces Lester? s lack of power and her superiority. Interestingly, as the ? lm progresses and Lester? relationships evolve, the camera angles also evolve in reverse and the audience begins to see Lester shot in a low angle and characters like Carolyn are shot in a high angle, indicating that Carolyn is now vulnerable. These altered camera angles give Lester a triumphant image. Another technique Mendes uses is colour. The use of colour is often an important technique utilised by ? lm directors to communicate themes and ideas to an audience. In American Beauty, Mendes powerfully uses colour to communicate that the characters are attempting to escape from their imprisonment. Initially the characters are seen in environments that are very dull and nondescript, as Mendes (1999) states when referring to Lester? s work setting. As Lester? s quest for escapement gains momentum, the vivid colour of red is gradually introduced more into this ? lm through subtle furnishings in the Burnham house and particularly integrated with Lester? s sexual fantasies. The use of the vibrant, red rose petal is ? rst introduced when Lester and Carolyn attend Jane? s cheer performance, where Lester loses himself as he enters his ? rst â€Å"tunnel of fantasy† (Mendes, 1999). Deschler (1999) states the rose is symbolic of American beauty, and the colour red symbolises passion and love. The signi? cance of the rose petal and the colour red is repeatedly seen throughout the ? lm in house furnishings such as a bouquet of roses on the coffee table and vividly in Lester? s fantasies about Jane? s friend, Angela, the increasing level of red in the ? lm is in conjunction with Lester? s progressing sexual drive and transformation. The ? ourishing presence of the colour red, acknowledges Lester? s ? erce lust and desire to be free. This is effectively conveyed during the scene where Lester visualises Angela in a vibrant sea of roses, touching herself seductively on his bedroom ceiling, also when Lester buys the car â€Å"he has always wanted† (Ball, 1999), which is a 1970 Firebird and strategically, red. Music is a powerful medium in ? lm and Mendes uses the soundtrack in American Beauty to articulate the character? s evolving personalities and relationships, and to set the tone of each scene, particularly noticeable during Lester? s transformation. Composer, Thomas Newman? score is described as â€Å"lonely and melancholy† (Mendes, 1999), which is an appropriate expression for Lester? s existence at the beginning of this ? lm. This is similarly demonstrated and supports to de? ne the initial relationship between Lester and Carolyn, as shown by the dull music that Carolyn chooses to play at the dinner table. When Lester? s journey to freedom gains speed, evidently his sense of self worth has increased as there is an optimistic lift in the genre of music that is played as the backdrop to Lester? s life. This melancholy music played at the beginning of the ? m, begins to disappear and is replaced by fast paced, rock music. Simultaneously as Lester? s lifestyle transforms into marijuana smoking and employment at a fast food restaurant, so does too his interest in listening to seventies rock music (Deschler, 1999). At the height of Lester? s transformation, an important scene where the soundtrack effectively communicates a liberating change in personality is when he is recklessly driving his 1970 Firebird, whilst singing along to Guess Who? s rock hit â€Å"American Woman,† he con? dently sings the lyrics â€Å"American woman, stay away from me† (Ball, 2009). This rebellious choice of song supports Lester? s new found freedom from his corporate life and could even suggest that Lester is newly unaffected by his wife? s judgements and bounds by recreating his lost youth. In many of the fantasy sequences involving Angela, the music composed is seductive and trancelike, which mirror? s the effect Angela has on Lester (Huffstutler, 2009), the technique of soundtrack is effectively used here to set a strong tone for the audience. In American Beauty, director, Sam Mendes uses the Burnham family to demonstrate the breakdown of a suburban family and possibly to encourage his audience to ? ook closer? and past what often appears, to be a seamless, picture perfect life. American Beauty effectively employs the techniques of set design, camera angles, colour and soundtrack to convey the meaning of this ? lm, which is to escape from imprisonment.

One of the principle aims of the Children Act

One of the principle aims of the Children Act One of the principle aims of the Children Act 1989 was to ensure that more attention was paid to the child’s voice. Critically examine to extent to which this aim has been achieved. Introduction: Bridgeman and Monk argue that the development of child law is becoming progressively more distinct from family law. In their view this development can be understood as a reflection of the influence of children’s rights and feminist views of the law that have encouraged a child centred focus where children are not simply seen as family persons but as individuals in their own right (Bridgeman and Monk, 2000, p. 1), a point reiterated by Muncie et al. who point to the recognition of rights of children as now being considered as distinct from the rights of the family as a whole (Muncie at al., 2005). The Children Act 1989 which came in to force on 14th October 1991 was heralded as the most important legislation pertaining to children in living memory. Lord Mackay called it: â€Å"the most comprehensive and far reaching form of child law which has come before Parliament in living memory.† Prior to the Act the law relating to children in the UK had been driven by a plethora of different pieces of legislation, leading to considerable complexity and inconsistency. Although European law has come to an increasing level of prominence in domestic law, in practice the Children Act remains the single document most referred to (Prest and Wildblood, 2005, p. 311). The strength and scope of the Act have been reflected by the considerable body of case law that evolved in a relatively short period of time. The Act fulfilled two functions as highlighted by Allen: It brought together all the existing law under the umbrella of one piece of legislation; The Act acknowledged the limits of the law in family relations. While it was seen as a land mark piece of legislation, it did not contain a magic formula to deal with family problems. (Allen, 2005, p.1). The main thrust of the Act was to enable all those involved with the care of children to further their best interests whether living with their families, in local authority care or in respect of protection from abuse. Private and Public Law: The private legislation relating to children’s law does not concern public bodies. It refers to issues that are between individuals, usually family members. The public law relating to children concerns legislation pertaining to intervention by public authorities. This encompasses voluntary agencies as well as social services. The State is typically a party to proceedings. Purpose of the Act: It was also hoped that through the Act children would become more central to proceedings concerning their welfare and would be given a considerably stronger voice. Feminist analysts have questioned the effectiveness of this, arguing that the law is often better at protecting the interests of adults than children. Common Law Before the Act: Historically, in common law parental rights were traditionally with the father in the case of legitimate children. It was not until 1886 that mothers were given guardianship under the Guardianship of Infants Act and the welfare of the child was to be taken into account when hearing any claim. Developments in this area of the law saw an increasingly important regard given to the welfare of the child. This evolved into the modern idea of paramnountcy, enshrined in the 1989 Act. The Law Leading to the Act: Before the Act there were a number of different aspects of children’s law, described by Allen as chaotic in its nature (Allen, 2005, p.3). The law relating to children had evolved in a somewhat haphazard way, and was becoming increasingly difficult for professionals to interpret. In 1984 a comprehensive review was undertaken in an attempt to integrate the law. The White Paper published in 1987, The Law on Child care and Family Services, stated that government proposals would involve â€Å" a major overhaul of child care law intended to provide a clearer and fairer framework for the provision of child care services for families and for the protection of children at risk.†[1] Scope of the Act: The Act covers many areas including pre-school day care, child protection, local authority provision for children, the care of children in independent schools, children involved in divorce or custody proceedings, children with disabilities, child patients in long stay hospitals and children with learning difficulties (Hendrick, 2003, p.196-107). Intrinsic to the legislation were four main principles: (1)The paramountcy principle – this was not really a new idea but added considerable weight to ideas about child welfare, making it clear that this was always to be paramount in any decisions. This guiding principle has, however, been criticised in some quarters because of its vagueness. The child’s welfare is the paramount consideration in respect of: (a)the upbringing of the child; (b) the administration of a child’s property or any income arising from it (s 1 (1)).[2] (2) A checklist was introduced to assist courts in applying the welfare principle when considering certain categories of order. (3)The delay principle which states that proceedings should be expedited with minimum delay as any such delay is regarded as being to the child’s disadvantage unless proven otherwise (s 1 (2))[3]. (4) Intervention by the State in the life of the child or the child’s family should only occur when it could be shown that â€Å"on balance the bringing of proceedings is likely to be in the best interest of children.† This is the no order principle where no order shall be made unless it is considered to be better for the child than making no order at all.[4] Some new concepts were introduced. One of the main ones was â€Å"parental responsibility†. This emphasised the rights of parents in the context of their parental responsibility. If parents exercise their responsibility with the necessary level of diligence, certain rights in law are afforded, in effect promoting parents as authority figures. The Act also saw something of a swing back in emphasis to parents as opposed to the state being responsible for their children. Parents could only relinquish their responsibility to their children through formal, legal adoption. The term â€Å"accommodation† replaced â€Å"voluntary care† meaning, in effect that local authorities would care for children on their parents’ behalf only until such times as they could resume their proper role (Eekelaar and Dingwall, 1989, p.26). Parental Responsibilities: The Children Act gave courts wide ranging and flexible powers to regulate the exercise of parental responsibility, introducing some sweeping changes in this area. The Child’s Wishes: One of the central ideas was that the child’s wishes be taken into consideration, to a degree which was appropriate in any proceedings. The issue has arisen in relation to care proceedings, medical treatment and so on. In the case of local authority accommodation, there is a clear distinction in law between children over and under sixteen years old. The Children Act provides that neither the parental right of objection not the parental right of removal applies where a child of sixteen agrees to being provided with accommodation.[5] This was tested in Re T (Accomodation by Local Authority)[6]. A seventeen year old girl had been informally accommodated by friends, an arrangement which she sought to formalise so that both parties would be eligible for benefits under section 24 of the Act which would stop when she reached age 18 otherwise. The director of social services refused this request taking the view that her welfare was not likely to be seriously prejudiced if she were not accommodated. This decision was quashed at court, the judge taking the view that social services had no way of ascertaining her future needs and there was no way of establishing whether the local authority would continue to exert the discretionary power it had done up to this point. The issue of the child’s wishes is a much more contentious area when younger children are involved. Some very emotive case law, particularly in respect of medical arrangements and treatments, has developed in this area. The child’s age should be taken into consideration when making any decision, but this is dependent on the individual child concerned . It is well recognised that children have the capacity to engage in acts and make decisions which can be dependent on chronological age or the attainment of a level of maturity beyond the chronological age. Precedent concerning a child’s age was first established in the land mark case of Gillick v. West Norfolk and Wisbech Health Authority[7]. The Gillick Case: In 1980 The Department of Health and Social Security asserted that, while it would be most unusual, it would be lawful in some circumstances for a doctor to give contraceptive advice to a girl under sixteen without prior consultation with her parents. Victoria Gillick, a parent with strongly held religious views, sought assurances that none of her daughters would receive such advice. Her claim was eventually rejected by the House of Lords, the decision coming to be known as ‘Gillick competence’. Lord Scarman proposed that a high level of understanding would be required, extending beyond the medical issues. Lord Scarman noted: â€Å"It is not enough that she should understand the nature of the advice which she is being given: she must have sufficient maturity to understand what is involved.† Critical was the question in respect of whether, once a child has reached a certain level of maturity, whether in chronological or maturational terms, the rights of the patents to be involved, should be terminated or should co-exist with the child’s. The Gillick decision was contrary to popular opinion and controversial. When faced with the dilemma of Gillick competence again, the courts adopted a somewhat different view. Later case law served to muddy the waters and adolescents were not given clear advice over their right to reach decisions for themselves in the event of family disputes or other issues. Re R[8] concerned the competence of adolescents to refuse medical treatment. R was a fifteen year old girl who had been suffering from mental illness which had caused her to be hospitalised under the Mental Health Act. At various times during the course of her treatment she was regarded as being a suicide risk. The unit in which she was hospitalised used sedatives as a last resort as part of the treatment regime. The hospital said that they would not retain R in hospital unless she were prepared to engage in treatment, including taking sedatives. They put this to the local authority who had parental responsibility for R. The local authority initially agreed to the hospital’s request but, following conversation between R. and a social worker, withdrew its consent. R indicated to the social worker that the hospital were trying to give her drugs which she neither wanted nor needed. The social worker’s opinion was that R. was lucid and rational during the conversation, an assessment subsequently confirmed by psychiatric evaluation. The authority made R. a ward of court to resolve the argument. This is demonstrative of the responsibility to make the child’s voice heard, through the consultation process, a responsibility placed on local authorities by the Act. The solicitor acting as guardian ad litem argued that, where a child has capacity to withhold consent to treatment based on sufficient understanding, any parental right to give or withdraw consent terminated. Lord Donaldson reopened the whole discussion in respect of the relationship between a competent minor’s capacity and a parent’s right to consent on a minor’s behalf. The Court of Appeal upheld the decision of Waite J., that R. failed the test of competence and that, in her best interests, the treatment should be authorised. The most significant issue was whether the court had the power to over rule the decision of a competent minor. The court held that such an ability existed because the Gillick principles did not have effect in wardship proceedings. It was argued that the court had wider powers than those of normal parents, being derived from the Crown. The court saw no reason not to override the wishes of a competent minor if it believed that to be in the child’s best interests. The judgement demonstrated that the application of the ‘welfare’ and the ‘Gillick’ tests could lead to different results. The court’s power to override the decision of a minor were again illustrated in Re M. (Medical Treatment : Consent)[9]. A fifteen year old girl needed a heart transplant to save her life but refused to give her consent. Her reasoning was that she did not want to have some one else’s heart and did not want to have to take medication for the rest of her life. In the solicitors notes taken at interview, it could be clearly seen that she had considered carefully her decision: â€Å"Death is final – I know I can’t change my mind. I don’t want to die but I would rather die than have the transplant and have someone else’s heart, I would rather die with fifteen years of my own heart.† While acknowledging the gravity of overriding M.’s decision, and the associated health risks, the operation was authorised. Children in Court: English law has not traditionally given minors right of representation in legal proceedings, but this was one of the main issues that the Children Act 1989 sought to address. The usual procedure has been for courts to require welfare reports in respect of children rather than to elicit the views of children themselves or of other interested parties or representatives. The Children Act considerably changed that nature of representation for children in public proceedings in court. In care proceedings the Act created the presumption of the appointment of a guardian ad litem (Children’s guardian). The child will also automatically be party to the proceedings. Children’s guardians are individuals who are required to have a thorough knowledge of both social work and child law. Their role is to ensure ‘that the court is fully informed of the relevant facts which relate to the child’s welfare and that the wishes and feelings of the child are clearly established.[10] Their role is to be proactive in its nature and ensure that the wishes of the child are given their due weight in the proceedings. The issue in respect of private law is markedly different with children rarely being represented in this context. These are generally in relation to divorce and while welfare reports are submitted on occasion, this is not often the case, simply because of the volume of these types of proceedings. Harm to children: One of the main purposes of the Children Act was to ensure that children be protected from harm. Newham London Borough Council v. AG[11]. reflects the difficult choice with which the courts are often faced regarding whether it is better for a child to stay with members of his/ her extended family or other, outside carers. In Newham the Court of Appeal held that placing the child with grandparents would be unsatisfactory as they would be unable to protect the child from the serious risk that was posed by the child’s mother who suffered from severe schizophrenia which manifested itself in her inability to look after the child and to neglect her. The test case for the risk of significant harm is Re M. (A minor)(Care Order: Threshold Conditions).[12] A father had murdered the children’s mother in front of them, after which they were taken into emergency protection. The father was convicted of the mother’s murder and was sentenced to life imprisonment with a recommendation that he be deported to Nigeria, his home country, on release. Three of the four children were placed with Mrs W., the mother’s cousin, but she felt unable to cope with the youngest child, M. who was placed with a temporary foster mother. Eventually Mrs W. wanted to offer M. a home with his siblings. The father sought to influence the decision from prison, as he was M.’s biological father. The local authority, the guardian ad litem for M., and the father all wanted a care order to be made for M. outside the extended birth family. Bracewell J. made the care order in the first instance but the Court of Appeal favoured Mrs W., substituting a care order in her favour. The question for the courts was whether, in considering if a child ‘is suffering from significant harm’, is it permissible to consider the situation when protective measures were introduced, or does this test have to be satisfied at the time of the hearing at which the application is being considered. At the time of the hearing M. was no longer suffering, nor was he likely to suffer ‘significant harm because, by this time, he was being properly looked after and the danger had passed. The House of Lords held that there was jurisdiction to make a care order in these circumstances. Lord Mackay argued that the court was entitled to have regard to the full length from the protection to the disposal of the case. Brackwell had been entitled to, and indeed correct, to look back to the time when the emergency protection was taken. She had been entitled to infer that, at that time, M. had been permanently deprived of the love and care of his mother which constituted significant harm. The care given by the father was not what could reasonably have been expected from a parent, although it could reasonably be argued that the anger and violence was directed to the mother rather than M. The only limitation in the process of looking back was that the initial protective arrangements had remained continuously in place. Lords Templeman and Nolan pointed out that to restrict evidence to that which was available at the hearing could mean that any temporary measures which removed the risk could preclude the court from making a final care order which could not have been Parliament’s intention. Separated Families: Contact: A great deal of case law relates to families where divorce or separation is a factor. Section 8 of the Act deals with the contact order: â€Å"an order requiring the person with whom a child lives, or is to live, to allow the child to visit or stay with the person named in the order, or for that person and the child otherwise to have contact with each other.†[13] The contact order has become very important in the sphere of children’s law as it is the most common type of order made. Men, who tend not to be the residential parent in cases of divorce, are increasingly applying for contact orders with their children. Payne v. Payne is one of the leading cases in respect of contact. The mother, originally from New Zealand wanted to return there with the couple’s four year old child following her divorce. Mr Payne argued that, to allow the mother to remove the child from the country, would infringe his right to contact, and that this infringement would be contrary to the principles of the Children Act 1989. The Court of Appeal argued that the child’s happiness was bound up in the happiness of the mother , the primary carer, and any move to separate them might be that her â€Å"unhappiness, sense of isolation and depression would be exacerbated to a degree that could well be damaging to the child.† The judgement in Payne v. Payne was not a denial that the father had a right to contact. It was a demonstration of the application of the welfare principle, protecting the best interests of the child which were, in the courts opinion, inextricably linked to the mother. The decision makes clear that contact is a qualified right which will always be superseded by the welfare of the child. Paternity: The paramountcy principle has been criticised as being too limited in its scope. Where the issue of paternity has come before the courts it has been held that this only has an indirect impact upon the child’s upbringing and so falls outside the scope of the test. Freeman has argued that since maternity is rarely in doubt, this stance in respect of paternity allows men to shirk to some degree their paternity in the English Legal system (Freeman, 2000, p.33). Foster Parents: While the law relating to children has always had scope in respect of biological families, this is clearly extended to foster parents by the Children Act. The term ‘foster parents’ covers a variety of care arrangements, but is most usually thought of as parents who look after children to whom they are not related. The main distinctions in foster care arrangements are in private or local authority arrangements and short and long term fostering arrangements. Arrangements and case law have shown that foster carers will not automatically be afforded parental responsibility, legal steps must be taken before this can happen. In Gloucestershire County Council v. P[14] the child’s guardian ad litem persuaded the court that a residence order in favour of the foster parents, rather than an order freeing the child for adoption or residence order in favour of the extended family, would be appropriate. A majority of the Court of Appeal held that the Court did, in fact, have the power to do this even though the foster parents had cared for the child for less than three years. More than one child: Problems with the paramountcy principle have occurred when there is more than one child and their interests appear to be at odds. In Birmingham CC v. H[15] the case concerned a mother, herself a minor, and her child. It was believed to be in the mother’s best interests to maintain some contact with her baby as she may self harm otherwise. It was not held to be in the best interests of her baby. The law said that the interests of both was paramount. The House of Lords held that it was necessary to identify the child who was the subject of the application and make their welfare paramount, in this case the baby. This logic has been applied in subsequent cases on this matter when the interests of siblings have been thought to be in conflict. Conclusion: It is generally agreed that the Children Act represents a consensus among interested parties, except of course for children, who were not consulted (Hendrick, 2003, p.198). The concept of welfare or best interests of children reflects a desire to protect children. Some theorists have argued that because the input of children into changes in the law has been neglected, the law may be ineffective in protecting them from harm which may be very different from the harm and pain felt by adults (Bridgeman and Monk, 2000, p.7). Some aspects of the Act have been problematic. The paramountcy principle has been very difficult in both a practical and an ethical respect. There is considerable tension between a child’s welfare and a child’s voice. The weight of the law is given to the former but many argue that the child’s opinion and wishes should carry more weight than they do at the moment. There are also, as has been seen, questions concerning when the child’s wishes should supersede those of his/ her parents and be respected as valid in their own right. The law in relation to children has seen more change in recent years but the Children Act still has considerable force in practice. While there has been increasing emphasis placed on children’s individualism, autonomy, capacity and competence (Hallett, 2000, p.389), it has been seen that it is often the case that no matter how lucid or mature a child appears to be, the courts have been reluctant to allow the child to have a full voice in issues of a serious and life changing nature. The complex nature of families and their increasingly diverse nature in society means that these difficult issues will probably become more, rather than less complex in their nature and present themselves with a greater degree of frequency. References: Allen, N. (2005) Making Sense of the Children Act 1989. Chichester: John Wiley and Sons. Bainham, A. (1990) Children : The New Law. Bristol: Jordan Publishing Ltd. Bainham, A. (2005) Children: The Modern Law. Bristol: Jordan Publishing Ltd. Bainham, A., Day-Sclater, S. Richards, M. (Eds)(1999) What is a Parent? A Socio-Legal Analysis. Oxford: Oxford University Press. Bridgeman, J. Monk, D. (2000) Reflection on the relationship between feminism and child law in J. Bridgeman D. Monk (Eds) Feminist Perspective on Child Law. London: Cavendish Publishing. Corby, B. (2002) Child Abuse and Child Protection in B. Goldson, M. Lavalette and E. McKenchie (Eds) Children, Welfare and the State. London: Sage. Eekelaar, J. (1991) Parental Responsibility: State of nature or nature of state? Journal of Welfare and Family Law, 1, 37-50. Eekelaar, J. and Dingwall, R. (1989) The Reform of Child Care Law: A practical Guide to the Children Act. London: Routledge. Farson, R. (1978) Birthrights. London: Penguin. Fortin, J. (2003) Children’s Rights and the Developing Law. London: Reed Elsevier. Freeman, M. (2000) Feminism and Child Law in J. Bridgeman D. Monk (Eds) Feminist Perspective on Child Law. London: Cavendish Publishing. Gibson, C., Grice, J., James, R. Mulholland, S. (2001) The Children Act Explained. London: The Stationery Office. Hallett, C. (2000) Children’s Rights: Child Abuse Review, 9, 389-393. Harris, P.M. Scanlan, D.E. (1991) Children Act 1989: A Procedural Handbook. London: Butterworths. Hendrick, H. (2003) Child Welfare: Historical Dimensions, Contemporary Debate. Bristol. The Policy Press. Herring, J. (2004) Family Law. London: Pearson. Hoggett, B.M. (1987) Parents and Children: The Law of Parental Responsibility. London: Sweet and Maxwell. Horwarth, J. (Ed)(2001) The Child’s World: Assessing Children in Need. London: Jessica Kingsley Publishers. Masson, J. (1990) The Children Act 1989: Current Law Statutes Annotated. London: Sweet and Maxwell. Muncie, J. Wetherall, M., Dallos, R. Cochrane, A. (Eds)(1995) Understanding the Family. London: Sage. Prest, C. Wildblood, S. (2005) Children Law: An Interdisciplinary Approach. Bristol: Jordan Publishing Ltd. White, R., Carr, P. Lowe, N. (1995) The Children Act in Practice. London: Butterworths. Wyld, N. (2000) The Human Rights Act and the Law Relating to Children. Legal Action, September, 17-18. 1 Footnotes [1] Family Law: Review of Child Law (Law Com No. 172, 1988), para 2.4. [2] There are some exceptions to the paramountcy rule. [3] The delay principle is a general principle not an absolute one. There are circumstances in which a planned and purposeful delay may be in the child’s interests. [4] This is consistent with the main philosophy that there should be minimum intervention in family life and that parents should exercise responsibility for their children. [5] Section 20 (11). [6] [1995] 1 FLR 159. [7] [1986] AC 112. [8] Re R (A Minor) (Wardship: Consent to Treatment) [1992] Fam 11. [9] Re M (Medical Treatment: Consent) [1999] 2 FLR 1097. [10] Children Act Advisory Committee Annual Report 1992/1993 (Lord Chancellor’s Department, 1993) at p.14. [11] Newhan Borough Council v. AG [1993] 1 FLR 281. [12] RE M (A minor)( Care Order: Threshold Conditions) [1994] 3 WLR 558. [13] Section 8 (1). [14] Gloucestershire County Council v. P [1999] 2 FLR 61. [15] [1994] 1 FLR 224.

Skin care cream

Skin care cream EXECUTIVE SUMMARY This Term paper examines different aspects and issues involved in the development and operationalization of IMC strategy for Natural Menz Fairness Cream. Natural Menz Fairness Cream is a special skin fairness cream for Men. This is a cream made of all natural ingredients and having no side effects and focusing on value-added products which are not widely or readily available in any other companys cream. I have made marketing strategy including competitors analysis and marketing mix of fairness cream. The Marketing Mix Is The Set Of Decisions About Price, Promotion, Product And Channels Of Distribution. Only By Addressing These Elements We Can Actually Implement Our Marketing Strategy. I have designed distribution processes resulting in lower distributing costs and high profitability. Integrated Marketing Communication (IMC) is the judicious and efficient use of the promotional tools so that a universal, clear, and effective promotional message is communicated amongst the target audience. Product promotion involves informing, reminding, and persuading the consumers about a particular product or service. I have made IMC plan based on various communication mix tools like Advertising, Direct Marketing, Sales Promotion, and Publicity/Public Relations and Personal Selling. And established a budget method according to purchase advertising, and establish marketing and support activities for distribution and promotion of Natural Men fairness Cream. So in this term paper I have made IMC plan for Natural men fairness cream and then implement it and then evaluate it. Skin Care market The skin care market is valued at $180 million in India. With safe and effective procedures, advancement in medical technology, increase in awareness, the Indian Skin care solutions business is growing very fast. The skin care market can be segregated into toners, cleansers, sunscreens, anti-wrinkle creams, dark circle removing creams, astringents, facial creams, moisturizers, fairness creams, day and night creams, etc. Out of these, facial creams, moisturizers, fairness creams, day and night creams, etc. are the most popular products and account for approximately 60% of the skin care segment. The skin care market is at a primary stage in India. The penetration level for both the urban and rural market is low. Many people still prefer to use homemade and traditional products to cure the skin problems. However, within a period of five-six years, the use of skin care products has increased significantly in India. With changing life styles, increase in disposable incomes, greater product choice and availability, and influence of satellite television, more people are taking interest in personal grooming. The facial skin care market is booming. Products are competing with one another to take shelf space in the retail stores. Facial skin care products have become an essential part of the beauty market. Like western countries, creams and potions are applied in India also, in an effort to remove the pimples and the acne, fight stress and worry lines, and to remain young. Since the penetration level is still relatively low, growth is expected to be around 25% over the next five years. In the skin care category, Fair Lovely fairness cream, with a penetration of 75%, accounts for 60% of the skin care market in rural India. It also enjoys the undistinguished patronage of 58% of its user households. Both Ponds and Fair Lovely are enjoying a monopoly in the rural markets in their respective categories. Rural India is not averse to trying out the premium brands at high prices. Major players in Skin Care Market Some of the major players in this segment are Hindustan Lever (Fair Lovely, Lakme, Ponds) with a market share of 53%, followed by CavinKare- Fairever with a market share of over 12 % and Godrej-Fair Glow with a market share of 3.4 %. The other players that have a presence in the market are Emami (Gold Turmeric and Naturally Fair), Revlon (Fair Glow) etc. Fairness CREAMS MARKET in India Fairnesscreamshave become a vital product for the Indian companies in increasing their overall sales due to the importance given by Indian consumers towards fairness. As India is a country known for its diversity different consumers from different parts of the country prefer different brands. The leading players in the market includes Hindustan Lever Ltd., (HLLs) Fair Lovely with 76 percent of the market share and Cavin Kare s Fairever with 15 percent of the market share. Other important players like Godrej s Fairglow, Emmas Fair and Handsome, Vicco and Himalaya share the rest of the market share. There are number of fairness creams and other skin whitening products in the market such as peel-offs, serums, lotions etc. All the fairness creams have similar basic ingredients but the several additions make them more suitable to some particular skin type and may irritate other skin types. Sometimes and in some people it may have side-effects there are a number of creams in the market and manycosmetics. India has a tropical climate with maximum number of months having sun shining as the brightest star. Moreover, the temperatures are rising day by day. These factors create a need for the otherwise darkened skin due to over-exposure to the shining sun. All the companies are reaching out to the target customers through its wide range of fairness creams.AloeVeraextract, turmeric, vitamin-E, lemon extract are some of the ingredients which form major formulations. Another advantage of such fairness creams is that they tend to clear dark spots, brighten the discolored, pigmented skin and are suitable for all skin types. They have to be used twice a day on face and neck after cleaning them with a face wash. All thecosmeticscompanies have at least one fairness cream under their brand name. Although packing changes regularly, formulations remain the same. Starting from the most popular brand, Fair Lovely plays as the market leader with oldest brand and highest customer base. There are two more variants added to its original brand. They are anti-marks and ayurvedic range. For that flawless look Ponds of HLL and Oil of Olay of P G, quite openly challenge the seven-day test with a money-back guarantee. Shahnaz Herbal claims its product as herbal and best in its range. This product is economical in range as against the normal line of products at premium prices. For the last few years, Emami is selling its fairness cream for men The product is a great success, especially in small towns and cities. As most of the Indians are very much bothered about their colour complexion the fairness creams enjoy very good market growth rate when compared with other related product categories Description of Natural Menz Fairness Cream My Company (Natural) has decided to develop a new skin fairness cream for men. We wanted to make a product that was efficient in and affordable for Customers. So we developed an affordable and effective men fairness cream to sell to our customers. The name of the product is the Men fairness cream and Brand name is natural. There are few creams in the market that portray effectiveness, but cannot prove it. Our product will come in a very attractive container, which serves a better purpose. This product provides fairness to men. We will offer the product by meeting the objectives all the stakeholders of the organization. We want to cater to the demand of the customer with effective and affordable skin care cream. We plan to have an annual growth rate of 20%. We plan to establish high brand image of the fairness cream to our customers and provide them with products at a reasonable cost. We are planning to become one of the top three organizations in this segment in one year. We will target our customers by the needs approach. The concept of need will be perfectly applied to our target market. Our main grounds of introducing this unique concept and product line are to address the problem faced by men for not having fair skin. The problem or need to manage healthy looking skin is being answered in the best possible way by our product. Even though there are alternatives available in the markets to address the problem, none of these products have been able to address the need of affordability for everyone. We have tried to launch the fairness cream by informing our Customers that addresses their special needs and wants in the best possible and convenient way that provides a solution to their dark skin by proper customer satisfaction. The company which will be able to provide maximum consumer satisfaction and maximum possible solution to consumer needs and wants will be able to sustain in this competitive arena. Marketing plan Situational analysis Every organization is facing a lot of problem at present time in market analysis, so it became very necessary for every organization that before setting any objective the organization must be carried out situation analysis in order to recognize strength, weakness, opportunities and threat present in the organization. According to Sally and John, marketing plans are the written document or blueprint for implementing and controlling an organizations marketing activities related to a particular marketing strategy. A successful marketing plan is able to improve organizations profits and growth, uses in objective setting and monitors results. So to gain a successful market plan it is necessary to understand the current situation comprehensively and trends affecting the future of the organization.Situation analysis plays a vital role in developing marketing plan.First of all, its help our company to lead the dynamic marketing environment in the shoes market that will help to lead the uncertainty, threats and opportunities for marketers. Marketing managers who success to know changes in environment through situation analysis can lead their companies to capitalize on opportunities and cope with threats created by changes. Then, systematically analyzing situational environments in order to identify our customers and understand their needs. There are certain opportunities for Skin fairness Company, such as increase more and more men target market and increase market and market share through integrated PR, advertisement and promotional campaign. Increasing competitions a Threat to Skin care industry. Market Competition Our main men skin care cream competitors are: Emami with Fair and handsome cream and Fair and Lovely with Menz active skin care cream for men.Nivea is also entering with its fairness cream for men. SWOT Analysis of Natural Menz fairness Cream SWOT analysis will help me to identify our company strength, weaknesses, opportunity and threats internally and externally both. Through this, we can easily identified our Natural menz fairness cream competitors in the market that are fair and handsome and fair and lovely menz active and once we know the company weakness and what kind of opportunity we have for the present and future prospect then we can easily make cost effective IMC plan and strategic IMC plan for the company. In SWOT analysis of the company, we have found the following that will help to make more strategically and cost effective IMC plan: STRENGTHS Strong Market Research. Natural ingredients used in Cream. Strong sales and distribution network. Having easily access to skin care cream at low cost. Well-established linkages with buyers in all parts of India. WEAKNESSES Lack of Finance and Experience in this field Environmental problems Opportunities Increasing per capita income drives Skin care cream growth A changing profile of a differentiated set of consumers. Large scale potential customers. A buoyant growing economy. Growing international and domestic markets. Retain customers through quality and natural ingredients in cream and timely deliveries. THREATS New entrants/local competitors/ MNCs: These would increase the competition like Nivea is entering in men fairness segment. High internal competition Emami and Fair and lovely also catering the men fairness segment. Technological change: This makes the products obsolete in short span of time. So we should focus have to focus on technological innovations from time to time. S.T.P. Segmentation The segmentation will be on the basis of following bases:- Age (18 or Above), Gender (Men), Behavioral Lifestyle, Income Occupation Regions (East, West, North, South) etc. Targeting Target market is men who want Fair skin and wholesalers and Retailers who are in the business of selling cosmetic goods. Positioning We will position our cream on the basis of natural ingredients used in it. We will market this cream by giving them a clear comparison between the chemical-based products they are now using and our natural products. Marketing mix or 4Ps PRODUCT Natural Menz Fairness Cream is a new skin fairness cream for men.The name of the product is the Men fairness cream and Brand name is natural. Our product will come in a very attractive packaging having detail of price and ingredients, which serves a better purpose for informing the consumer and for Promotion of Cream. This fairness cream will be provided to our customers at a reasonable cost. Our main grounds of introducing this unique concept and product line are to address the problem faced by men for not having fair skin. The problem or need to manage healthy looking skin is being answered in the best possible way by our product. Even though there are alternatives available in the markets to address the problem, none of these products have been able to address the need of affordability for everyone with natural ingredients. We have tried to launch the fairness cream by informing our Customers that addresses their special needs and wants in the best possible and convenient way that provides a solution to their dark skin by proper customer satisfaction. The company which will be able to provide maximum consumer satisfaction and maximum possible solution to consumer needs and wants will be able to sustain in this competitive arena. Price We will maintain our pricing positions as a Low price provider. We are the best product available from the most discriminating consumer. We intend to maintain our separation from the price competition initially by providing creams at low cost. Price increases will be due mostly to the fluctuation of our ingredient prices. Price of my product is Rs 25 of 75 gm. The strategy used for Pricing is PENETRATION APPROACH Strategy. PENETRATION APPROACH It is an approach in which we set a price firstly low and then as demand increases we increase the price of the product. PLACE Once a sale is made, the product is shipped to the distribution point our facility. We will be looking at setting up a drop-shipment so goods travel directly from the manufacturer to the customer. Our whole physical distribution process will be fueled by sales. The following activities will be coordinated in order to physically move our product: Communication between order processing and physical distribution. Warehousing of finished product for distribution. Selection of transportation method to move the finished goods from warehouse. Handling the finished product at the distribution point. We will also provide necessary delivery service to customers in a timely manner and keep costs under control. Promotion In our Promotional strategy we will try to change consumers buying behavior, to have a brand image, to increase profit, to increase sale of our product. We will apply two kind of sale promotion, one is directed toward consumer and other one is directed toward trade such as dealer, supplier, retailer etc. Consumer sale promotion tools Trade sale promotion tools. IMC PLAN FOR Natural MenZ fairness Cream Integrated Marketing Communication (IMC) is the judicious and efficient use of the promotional tools so that a universal, clear, and effective promotional message is communicated amongst the target audience. I have made IMC plan based on various communication mix tools like Advertising, Direct Marketing, Sales Promotion, Publicity/Public Relations and Personal Selling. IMC objective The IMC objective of the Natural company is following:- To Increase sale by 50% in next six month. To Increase brand awareness. To Increase customer loyalty. To Increase desire of customer for purchase of men skin fairness cream. To Increase repeat purchase. To measure customer satisfaction. To create relationship with customer on personal level. To control and observe public opinion. To receive feedback from customer on regular basis Adoption Model Promotional Guidelines Utilize promotions that are consistent with and enhance marble product image Review success or failure of each promotion to help in developing future promotions Test new promotions when possible Use appeals that are of interest to your target market and that are realistic to obtain Make your objectives measurable and obtainable Develop total promotional campaigns, not just ads Marble need higher promotional budgets than established a good brand image Marble in out-of-the-way locations require higher promotional budgets than stores with heavy traffic. Advertising Advertisement plays a great role in the minds of the customers. It is a paid form of the non-personal product or service. In any of the advertisement every company must keep in their minds customers viewpoint. Remember that your customers are people without good technical or detailed understanding of your products and services. The mark of truly effective advertising and marketing is the ability to convey complex issues to the audience in a manner that is interesting, relevant, meaningful, and easy to digest very quickly. Thomas Jefferson suggested that The most valuable of all talents is that of never using two words when one will do and this is a good maxim for writing good advertising material. So this skin care cream advertisements will be simple and easily understood, truthful, informative, sincere, and customer-oriented. The main objective of the advertisement of the Hunky company will be the following:- To inform to the target market about our product. To persuade to the target market about natural menz fairness cream with respect to price and quality and with our positioning message. Of natural ingredients. Print ad of natural menz skin fairness cream A cream that can change your life makes your skin fair 100% natural ingredients. no irritation no side effects easy to use and easily available. cheaper price. DIRECT MARKETING It is one to one approach that uses Personal advertising media to produce an enquiry or some important results. In this we will get feedback about the product also. It can be done by direct mail, telemarketing, internet, person to person video or voice chat, personal interaction etc. TELEMARKETING Using telemarketing agency is a proven method of marketing. Telemarketing can be an extremely good and cost-effective method for generating sales enquiries, selling products and services. It is important to identify a good telemarketing agency, and to that ensure your aims, outline script. A good CRM (Consumer Relation management) computer system to manage lists, data, is normally essential for telemarketing is to be successful on any reasonable scale, and good telemarketing agencies will already be using such systems which hopefully will interface with your own systems. Good experienced telemarketing staff and managers listen to their audience. A good telemarketing agency will work best by developing their own approach to meet the broad requirements of a project brief and an outline of what you want to achieve, and how you want to achieve it. Consumers and businesses are protected by certain rights relating to direct marketing techniques such as telemarketing, and you must ensure that your activities adhere to these rules. BROCHERS LEAFLETS Brochures and leaflets can be used for a variety of purposes. It is distributed in different ways. A good printer can provide examples and castings. The main aim of a brochure is foremost to generate new business through providing information in a way that appeals to the reader. Some brochures and leaflets are pleasing pieces of art, but they dont achieve anything for the business. If you work with a designer be sure to control any fanciful tendencies and keep the message and style to the point. Too much spent on a brochure can give the impression that your business is extravagant. When producing leaflets and brochures think about the way that they are to be distributed. If it needs an envelope try to avoid using a non-standard envelope size, which will add cost unnecessarily. Do you want people to retain the material? If so perhaps a business card or plastic credit-card-type attachment would help? SALES PROMOTION In Sales promotion we will provide various consumers and trade promotional tool such as rebate, discount, gift, contest, coupons, price deal, contest game, sampling to the target market to increase sale of skin fairness cream. There are certain objectives of the sales promotion of skin fairness cream. To increase immediate product sale To increase support among the marketers sales force. To gain the support of the trade in marketing the product SALES Promotional tools By the help of Promotional strategy we will try to change consumers buying behavior, to have a brand image, to increase profit, to increase sale of our product. We will apply two kind of sale promotion, one is directed toward consumer and other one is directed toward trade such as dealer, supplier, retailer etc. Consumer sale promotion tools We will apply following promotional tools to increase sale among consumers. Price DEAL: -Price deal is temporary reduction in price of product. We will provide two type of price deal: cents-off deals and price-pack deals. Price deal will be is given at various times to stimulate purchase of skin fairness cream. Coupon: A coupon is typically a printed certificate giving the bearer a stated price reduction or special value on a specific product, generally for a specific period. In this We will provide Various company issue various kind of coupon that contain various discount price customer get the advantage of this discount and purchase skin fairness cream at low price. Offer: There is various kind of gift that will be offered by various skin fairness cream industries. Premium:sometime various companies like Emami and Fair and Lovely etc. offer some gift or at bargain price to encourage customer buying. Sampling:Some company like American eagles to known customer feedback provide free sample of various skin fairness cream according to their preference. Advertising Specialties:Advertising specialties also call a promotional product. It will be mostly given to our loyal customers. It includes various cards like birthday card or gift, New Year card. It is mostly done to retain old customer. Trade sale promotion tools Objectives of Trade Sales Promotion: Gain/maintain distribution Influence resellers to promote product Influence resellers to offer price discount Increase reseller inventory Defend against competitors Avoid reduction of normal prices There are various sale promotion tools that stimulate trade to promote company product. There are a lot of trade sale promotion tools some are as discussed below: Trade Allowances Trade allowancesare short-term special allowances, discounts, or deals granted to resellers to stimulate reseller to rapid purchase of their product. Point-of-Purchase Display Point-of-purchase displays are generally used at the retail level to call customer attention to a featured product. In this company employees observe every retail shop and that retail shop that display more company product will be winner of special gift or prize After implementing these different techniques of sale promotion we monitor result and evaluate these by comparing with objective set before implementation MARKETING IMPLEMENTATION Successful implementation calls for breaking up the plans into micro-level activities, timing, and scheduling them, assigning them to people -in-charge, coordinating their efforts and monitoring the execution process. Marketing plan basically implemented on the basis of market segmentation. We have gone through the target market segment which basically includes:- Middle income class Lower income class High income class Implementation is an integral part of strategy. It make sense when it is implemented into Indian skin care market it saw an opportunity for an organized sector. The customer was moving towards branded goods in other segments. Natural did the process of creating brands in the minds of customer. Launch a blind ad campaign on billboards and magazines in all A class areas of major cities and magazine with respect to target market. Heavy advertising on TV, newspapers and magazines Set displays of skin care creams in showrooms and major dealer outlets in all cities. Continue Advertising. Evaluate Performance The Goal of our marketing plan is to achieve market objective that are established before implementation of marketing plan. We evaluate and control our strategic tactics by comparing our result with standard established before setting of plan, by measuring customer satisfaction and brand loyalty. If result is less than our standard than it means there is any default in implementation and monitoring in the program. The people who are responsible for the monitoring and control of the marketing plan will be the Marketing Executives, Sales Managers, Media Managers, Market Research Departments, and the Production Managers. Manager has to measure the actual performance either through consumer surveys or sales figure. Whether Sales have been increased or not after launching of IMC plan. The market share have increased or not after launching of cream. Brand image have to increase because of our marketing strategies used. it must got success to satisfy their customer towards their new product Manager got to know these outcomes by comparing actual performance with set standards of new product. These steps also helped out to take further decision or plans. Some activities will be carried out for evaluating the overall performance that will be precisely and closely evaluating the effectiveness of the strategies and tactics for example the gathering and structuring of data regarding market, product, consumers and the pricing trends, then the generation of daily sales report should be maintained and then in the end continuous reconfirming of the marketing budget and activities by the managers of different divisions. BUDGET A budget is generally a list of all planned expenses and revenues. It is a plan for saving and spending. A budget is an important concept in microeconomics, which uses a budget line to illustrate the trade-offs between two or more goods. In other terms, a budget is an organizational plan stated in monetary terms. In summary, the purpose of budgeting is to:- Provide a forecast of revenues and expenditures i.e. construct a model of how our business might perform financially speaking if certain strategies, events and plans are carried out. Enable the actual financial operation of the business to be measured against the forecast. Procedures for Setting a Promotional Budget All-you-can-afford method Incremental method Competitive parity method Percentage-of-sales method Objective-and-task method Conclusion To put the pre-going discussion in a nut-shell. It can be safely be ventured to opine that our company has much potential at that time but if we use the above strategy in proper manner we easily conclude that we will be able to lead the companies in the India and abroad. However there are some discrepancies in such sectors so we can realize that all the features that are involved directly or indirectly in the production are working properly at their positions .As for Indian customers but In all over the world. Speaking for natural menz skin care cream is the evident that the company must benefit from its target customer on the basis of quality and originality. Speaking for natural menz freshness cream it is evident that the company must benefit for the spectacular development of its company in the skin care cream district sales of finished products. After taking an overview of the strategies of Natural menz freshness cream we can easily understand the successful journey of Natural in all factors of advertisement and proper awareness about its products to the customers before launching and after launching. Also evaluates the response and feedback of customers on basis or its advertisement research. bibliography websites http://www.fairandlovely.in/about_FAL/about_fal.aspx http://www.unilever.com.lk/ourbrands/personalcare/FairandLovely.asp http://www.scribd.com/doc/21635826/01-Fairness-cream-research http://www.livemint.com/2008/01/23224142/HUL-to-launch-new-skincare-ran.html?d=1 http://www.naukrihub.com/india/fmcg/overview/skin-care/ books Marketing Management A South Asian Perspective by Philip Kotler Newspaper/Journals/magazines 4 Ps Indian management Business today Business line The Hindu