Online Marketing Strategy Samples for Students †MyAssignmenthelp.com

Question: Discuss about the Online Marketing Strategy. Answer: Introduction With increase number of Internet users in the current age the online form of marketing has become one of the most popular modes of promoting campaign. With the help of this form of marketing it is possible for any company to reach out and communicate with large number of target customers. The current study focuses on few of the elements related to online marketing that will help to promote the business of Hobbiton. The impact of social media on the tourism business is also discussed. Online marketing strategy for Hobbiton The Hobbiton tour is one of the most popular places of tourist attraction in New Zealand. The tourism company has used online marketing tool has one of the vital element of increasing the popularity of the place among the tourists. One of the most popular forms of online Internet marketing is the mode of search engine marketing that is a process of promoting the website of an organization by increasing their presence in all the popular search engine results (Wang et al., 2015). It is generally with the use of form of advertisements that the visibility within the search engine result pages can be increased. The pay per click model of advertising can be used in search engine marketing in order to attract all potential customers. The management of Hobbiton needs to create a well designed user friendly which will help all the target customers to get proper information about the tourism site. There is also an ethical issue with search engine marketing as many companies spread false information within their website. Hence, it is important for all companies to ensure that they provide proper and accurate information to all the customers, who will help to raise their popularity and brand awareness. The online booking marketing strategy is one of the most popular forms that are used by most of the companies to increase the sale and also provide valuable assistance to the customers (Bilgihan Bujisic, 2015). With the help of online booking system all the interested tourist can book the time of their visit in advance which will ensure that they are able to enjoy the place. With the help of online booking the customers can also get information about the rates and discounts that are being offered throughout the year. It is also possible for the tourist to choose their own style of Living during the visit. For example with the help of online booking of Hotel through websites the customers can check the pictures and the condition of the room that they are choosing. Impact of social media on tourism The social media is one of the widely used platforms in online marketing department. As more number of people are using social media platform like Face book and MySpace; it is easily possible for any company to use this platform in order to communicate and reach out to target customers (Howison et al., 2015). As the competition within the tourism industry has increased it is possible with the help of social media platforms to gain competitive advantage over the rivals. It is also possible for a company to track the marketing plans of rival with the help of social media platform. Another most common advantage of social media in the tourism industry is that it allows the tourism companies to interact with the audience for target customers. It is possible for the tourism company to know the demands and needs of the tourist that can be raised by posting feedbacks in the social media platforms. The manager of the companies can also held live online interactive sessions with the customer groups in order to share valuable thoughts among each other. After visiting a certain tourists location it is possible for the companies to gain valuable feedbacks about the experience that again by the visitors. The social media is also regarded as a platform where, the visitors can provide valuable suggestion s that can help to improve the quality of service (Ivanovi? et al., 2014). One of the major impacts of the online booking of tourism is that it has helped more number of people to visit the popular place of tourist attraction. The popularity of unknown less visited tourist destinations have also increased significantly as people are able to get valuable information with the help of Internet service. Overall, it has helped the tourism industry all over the world to expand and also increase the level of profits. Recommendations It is the duty of the marketing managers of Hobbiton to ensure that they have proper online database access, which will help them to attract the tourists with the help of internet marketing strategies. It is also recommended to offer timely discounts to the online customers, which will encourage the tourists to use the online booking rather than depend on the offline or manual booking service. Conclusion With the introduction of online marketing and online booking system in the tourism Industry all over the world it is possible to increase the popularity of various tourist destinations. The use of social media as a part of online marketing system has also a deep major impact within the overall system. Reference Bilgihan, A., Bujisic, M. (2015). The effect of website features in online relationship marketing: A case of online hotel booking.Electronic Commerce Research and Applications,14(4), 222-232. Howison, S., Finger, G., Hauschka, C. (2015). Insights into the Web presence, online marketing, and the use of social media by tourism operators in Dunedin, New Zealand.Anatolia,26(2), 269-283. Ivanovi?, V., Gai?, M., Ivanov, S., Stojiljkovi?, M. (2014). ONLINE BOOKING SYSTEM AS A WAY TO ACCESS E-TOURISM AND E-COMMERCE IN TOURISM.Management Education/Upravlenie i Obrazovanie,10(2). Wang, L., Law, R., Guillet, B. D., Hung, K., Fong, D. K. C. (2015). Impact of hotel website quality on online booking intentions: eTrust as a mediator.International Journal of Hospitality Management,47, 108-115.